What is Viral Marketing?
When someone asks that question I assume I must start at the beginning. The word “viral” comes from virus. Most of us know what that is. OK… so Dictionary.com defines viral as: of, pertaining to, or caused by a virus.
So, now that you know what viral is, let’s apply it to marketing. Specifically Internet Marketing. For any marketing to be considered viral, it must be something that is self-propagating. It must be something that the marketer starts and places into action and it continues without further action by the marketer. In other words the marketer is able to start it and then forget about it. It grows and finds its way to more and more prospects without any further action by the marketer. Viral marketing then, is any marketing plan or system that encourages or compels individuals to pass on a marketing message to others.
How does that happen? The theory is that if you have a item of value, like an eBook and you allow others to reproduce it and distribute it, either free or for a small fee, people will do just that. Pass it on that is. Of course the key here is that
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