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The key to success in internet marketing is traffic. Some people call it the ‘numbers game’. With a high volume of traffic, our chances of attracting customers are higher. So it is natural that marketers like you and me sign up for some fantastic program that ‘promises to drive an amazing amount of traffic to your site’. The question is: how do you know if that is quality traffic?

High volume of traffic does not mean high sales rate.

It is important to understand what makes quality traffic. Good quality traffic refers to visitors who visit your site because it provides value to them. For example, with the knowledge that you provide them in your niche, they learn more. These prospects are genuinely interested in what you have to offer. Bad quality traffic would refer to visitors who visit your site to earn credits or for reasons that will help them to promote their site.

How can we determine if the traffic is of good or bad quality? Simple. You track your conversions from clicks to sale. The higher the clicks to sales, the more likely it means you are receiving good quality traffic.

Of course the methods which we employ will also affect